If you are in need of creative translations, you might want to consider a transcreation agency instead of a translation agency. A transcreation agency focuses on recreating the message that your translated document should convey. The recreated message is targeted to a new region, market or audience. The main difference between translation and transcreation is that translation focuses on accuracy and conveying an exact message while transcreation focuses on finding a creative and original way to transfer an intended message.
Transcreation agencies are perfect for businesses who are seeking a new and creative way to make their products, services or brand available to a new market. Transcreation services make it possible for a business to transfer the spirit of its brand to a new culture while making it possible for the business to become a part of this culture. One of the greatest advantages of transcreation is that it reduces the time that is needed to create new advertising campaigns into different languages. You retain the original concept or idea so you do not need to come up with an entirely different marketing idea in a different language.
By using transcreation services, business owners are able to show new customers from a different culture that they understand who they are, their dreams, their inspirations, their values and their stories. This is done by using a mixture of translation and transcreation services. One of the best examples of doing so is through the use of customer magazines.
Customer magazines are used to convey a message through the use of creative translation . In order to successfully convey the message, transcreation agencies make sure that they understand the target and purpose of the original message before they translate it to suit the new target market. Once the intended message is properly understood, the creativity takes over.
Some articles for the customer magazines are just translated while others are recreated so that they can convey the intended message in a more creative manner. Illustrations and photographs are used to suit the local target market. In order to release a successful customer magazine, you will need to consult the new market to know what it is that they are looking for.